Page 12 - Blog

Once the holiday rush draws to a close, everyone has a little more time on their hands to sit and relax. Add these eCommerce books to your wish list and log some time on the couch on your days off.

The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone
Step inside the world of Amazon and its visionary founder with this biographical story. From its humble beginnings as a bookseller to an eCommerce behemoth, go behind the scenes at Amazon and learn what it was like to work for its ambitious leader.

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott
A detailed overview of all things marketing and PR, this book is an industry standby. Whether you’re a marketing newbie or an experienced professional, you are bound to gain valuable insight and tactics from this comprehensive guide.

Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything

ParadoxLabs is proud to be supporting the 5^th Annual Christmas Card Project benefiting the 3^rd SPG Veterans Foundation. For us, the holidays are the perfect time to share our gratitude for those who have proudly served this great nation.

Welcome to our weekly roundup of all things eCommerce, tech, nerdy, and just plain awesome. It’s our high-five to you for making it through the week.

It is always the best practice to thank your customers for making a purchase with your company. But what about all of the other people who keep the company running? In the midst of making sales and marketing products, take some time to show appreciation for all of the people who help make your business successful.

The year is coming to an end and marketers are ramping up their efforts for a final push. If you are looking for a blog topic, social post idea, or other featured content for the remaining weeks, take a look at these 5 ideas for the month of December.

1. The holiday season
Obviously, the holiday shopping season is a huge opportunity for creating content. Create one or more shopping guides of your products, promote any sales or discounts, and offer customers the ability to make a wish list on your site. Make DIY videos or articles that demonstrate how to use your product at home or as part of a project. Offer holiday preparation tips like when to order to ensure shipment, how to survive the office holiday party, or recipes to bring to a holiday gathering. This is also a great time to boost user engagement. Encourage your customers to share their wish lists, vote on their favorite holiday gift, or share a photo.

2. Winter Solstice
Wednesday, December 21 is the winter solstice, aka the shortest

Welcome to our weekly roundup of all things eCommerce, tech, nerdy, and just plain awesome. It’s our high-five to you for making it through the week.

"Every satisfaction which can reasonably be requested should be given to those veteran troops who, through almost every distress, have been so long and so faithfully serving the states." - President George Washington

We’re all nerds here at ParadoxLabs, so we all have strong opinions about superhero comics and movies. The latest comic-turned-movie, Doctor Strange, got us thinking about the eternal battle between good and evil. So, inspired by the new Doctor Strange movie, here are some of the best and worst practices for your eCommerce site.

Welcome to our weekly roundup of all things eCommerce, tech, nerdy, and just plain awesome. It’s our high-five to you for making it through the week.

When most people hear the word “remarketing,” they usually think of the targeted ads that seem to follow them around the internet. That strategy is important, but there are many other valuable remarketing tactics that should not be ignored.