Once the holiday rush draws to a close, everyone has a little more time on their hands to sit and relax. Add these eCommerce books to your wish list and log some time on the couch on your days off.
The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone
Step inside the world of Amazon and its visionary founder with this biographical story. From its humble beginnings as a bookseller to an eCommerce behemoth, go behind the scenes at Amazon and learn what it was like to work for its ambitious leader.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott
A detailed overview of all things marketing and PR, this book is an industry standby. Whether you’re a marketing newbie or an experienced professional, you are bound to gain valuable insight and tactics from this comprehensive guide.
Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams by Jeff Walker
A seasoned internet business developer, Walker shares his step-by-step instructions for launching products and businesses, creating product anticipation, and real-life examples to show entrepreneurs and small business owners how to implement his strategies.
Disrupted: My Misadventure in the Start-Up Bubble by Dan Lyons
Former journalist turned tech marketing employee, Lyons writes about his disillusionment with start-ups and the world of Silicon Valley. Offering an insider perspective into a popular internet marketing company, this satirical, raucous tale takes readers through his roller coaster year of employment.
How to Write Copy That Sells: The Step-by-Step System for More Sales, to More Customers, More Often by Ray Edwards
Learn how to write effective copy for a range of mediums including social media, ads, email marketing, and websites. This book offers specific instructions on how to write compelling headlines, close deals, and create copy that is designed to increase conversions without sounding like a sales pitch.
Hooked: How to Build Habit-Forming Products by Nir Eyal
How do you create a product that will keep customers coming back for more? Learn about the Hook model, how habits are formed, and how to design products that people will want to buy. A combination of behavior theory and practical experience to build an engagement loop.
The Membership Economy: Find Your Super Users, Master the Forever Transaction,, and Build Recurring Revenue by Robbie Kellman Baxter
This book explores how companies are using membership models to secure consistent profits and increase customer lifetime value. Learn how to leverage memberships, subscriptions, loyalty programs, freemium services, and other strategies to gain repeat customers.
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull
Written by the co-founder of Pixar, this book is a guide to help managers foster and support the creativity of their employees.
The Age of Cryptocurrency: How Bitcoin and Blockchain Are Challenging the Global Economic Order by Paul Vigna and Michael Casey
What actually is Bitcoin? What does it mean for the future of digital currency? This book provides an introduction to the world of cryptocurrency and its implications for financial institutions, disruptive technology, and the global economy.
Matchmakers: The New Economics of Multisided Platforms by David Evans
Matchmakers are companies or services that connect one group of customers to another. This book explains the technological advances that gave rise to matchmakers, how and why they work, and how to develop an innovative and successful one.
Shoe Dogs: A Memoir by the Creator of Nike by Phil Knight
Elusive Nike founder Phil Knight finally offers a glimpse behind the veil of how Nike was founded, his own personal journey and relationships, and how he grew his company into a multi-billion dollar business. An interesting and inspirational read for just about any audience.
The Network Imperative: How to Survive and Grow in the Age of Digital Business Models by Barry Libert, Megan Beck, and Jerry Wind
Highlighting the growth and success of digital networks, this book offers principles, processes, and case studies to help any business owner or company increase scalability and profit. The authors discuss the benefits of a network-based business model and how to implement it at your company.