Page 10 - Blog

ParadoxLabs, one of only 73 Magento Professional Solutions Partners in the US, has hired Bryan Shaffer as Marketing Manager. He will focus on developing ParadoxLab’s digital marketing offer, as well as positioning the company as a leader in Magento-based marketing automation and strategy.

Magento 2 is one of the most powerful, flexible, popular eCommerce platforms on the market. With so many amazing built-in features and so many customization possibilities, it can become difficult for non-developers to figure out what tools are available to them. However, Magento 2 has stepped up their game for marketers and delivered everything we need on one screen. Read on for a breakdown of the Magento 2 Marketing Menu, Marketing Reports, other marketing features, and Enterprise Edition exclusive features.

Subscriptions are the holy grail of eCommerce because of their dependable revenue and customer loyalty. With the power and flexibility of Adaptive Subscriptions, you can overcome the limitations of recurring profiles and meet the evolving needs of your customers.

Why subscriptions?
Any business who sells perishable or consumable products can offer a subscription feature. Well-known examples include Dollar Shave Club, Blue Apron, Stitch Fix, and more. These subscriptions usually send a regular item refill or personalized curated items. With subscriptions, a company can get a much better idea of what their monthly revenue will be, how much inventory needs to be ordered, and how many orders need to be shipped. Subscriptions also make life easier for the customer, saving them time and energy that would be spent finding, purchasing, and repurchasing products.

How Adaptive Subscriptions works
Adaptive Subscriptions goes above and beyond recurring profiles of Magento 1 to deliver a solution that

As we have been moving through the changes that come with Magento 2.0, we have concluded that it can be best compared to selecting the car of your dreams. With both a car and your online business, you want to pay attention to what’s inside, under the hood: performance, maximum speed, specifications, mileage, etc.

A dream car, like a little red Corvette or a Porsche, requires ongoing investments to ensure peak performance at all times. Your online store is no different. Neglecting your online store has the same impact as neglecting your car – it just sits there looking pretty! You need to take charge of the wheel and drive your business forward. To get you started, here are a few things you need to know.

Magento is undoubtedly the most popular eCommerce platform, with a market share of 29.8%. Magento has helped over 240,000 eCommerce stores thrive successfully in an industry that becomes more competitive on a daily basis.
Magento’s unmatched performance, flexibility, and reliability has

What is a Magento Code Audit?
A code audit for your Magento site is like a report card – it assesses how your site is doing in different areas. A Magento Certified Developer reviews your core Magento code, any custom code, and any additional code, such as extensions. This comprehensive analysis evaluates three main factors: security, performance, and health. Each of these areas is given a letter grade rating with specific notes and recommendations for improvement.

1. Security
The security audit includes a review of security patches, a complete code audit (looking at any core changes, extensions, standalone files), payment configuration, administrator accounts, and known symptoms of common Magento hacks. The developer compares the site code to the Magento code base and make sure the code has not been compromised and follows best practices. Next, they will check for any vulnerabilities, security patches, or problems with payment methods. This includes the site itself, the admin panel, and

ParadoxLabs is proud to announce their community service agenda for 2017. In addition to supporting the 3^rd SPG Veterans Foundation and The Wild Bill Guarnere Memorial Fund annually, ParadoxLabs will now be looking for non-profit organizations that support veterans and need a new or refreshed website.

At ParadoxLabs, we’ve been emphasizing the importance of mobile responsiveness to our clients over the last few years. Data is constantly pouring in, revealing more than half of all internet traffic is coming from a mobile device, and that percentage seems to only be increasing. Therefore, if you plan on running a successful eCommerce website, you must cater to mobile users. Not doing so is simply ignoring most of your potential customers.

In a press release from Magento on January 4, 2017, the CEO of Magento Commerce stated:

It doesn’t take a genius to see why your resolution for 2017 should include considering Magento 2. According to builtwith’s recent global eCommerce technology distribution data, Magento held 6.06% of the market share. With the release of Magento 2, and its growing popularity, that percentage is already steadily increasing.

The holidays are over, sales are winding down, and everyone is looking forward to the new year. With all of that going on, password security may be the very last thing on your mind. However, with the DDoS attack earlier this year, the increasing proliferation of the Internet of Things, and talk of New Year’s resolutions, I thought it was actually a great time to talk about best practices for Magento password safety.