Page 14 - Blog

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Although it usually gets overshadowed by preparations for Christmas sales, Halloween is a major spending holiday. Check out this info from last year and predictions for this year and make sure your site is ready. These statistics were compiled from the NRF, Internet Retailer, Lyst, and the balance.

2015:

- 157 million Americans celebrated Halloween.

- The holiday resulted in almost 7 billion in totally spending

- The average amount each shopper spent was almost $75

- Most popular costume search: Harley Quinn

- 99% of those over 55 preferred to purchase in-store

- 39% of those under 45 preferred to purchase online

- Free shipping was named the most valuable asset for online shopping

- Other popular benefits included greater selection, lower prices, and saving time

- Compared to the general population, millennials were more likely to wear a costume, dress up their pets, and go to a haunted house or Halloween party

2016:

- Spending is expected to hit 8.4 billion

- 171 million people

Welcome to our weekly roundup of all things eCommerce, tech, nerdy, and just plain awesome. It’s our high-five to you for making it through the week.

There are always so many tasks to complete on a daily basis that it can be easy to forget about the big picture. Taking some time now to step back and evaluate your overall online presence could save you a ton of time and energy in the future.

We’ve been saying for months how important it is to start planning early for the holiday shopping season. However, the world of eCommerce moves quickly and sometimes life just gets in the way. For those who still haven’t nailed down the details of those holiday plans, we’ve rounded up our best posts on all things holiday commerce. From tips on pricing to marketing to delivery to customer service, we’ve got you covered. Don’t wait any longer though – dive in!

Welcome to our weekly roundup of all things eCommerce, tech, nerdy, and just plain awesome. It’s our high-five to you for making it through the week.

It’s happening – the air is getting crisp, the sun is setting earlier, and the leaves are just starting to change. With fall officially starting tomorrow, it’s time to take a look at your eCommerce site and make sure you’re ready for the new season.

Decorate
One of the most fun things about fall is the decorating. From carving pumpkins to buying hay bales to finding new uses for candy corn, changing up your décor makes it feel like fall is in the air. Make your site reflect the autumnal season by changing out your usual color scheme for one with earthy jewel tones. Add fall-related banner images, profile pictures, or CTA boxes. Incorporate leaves, pumpkins, and other symbols of the season. These tweaks should look great and work well with your overall site, but also be easy to change or remove when the winter holidays roll around.

Get organized
This time of year is perfect for cleaning out the shed or garage, organizing the home office or filing system, cleaning out the pantry, and putting

It may seem hard to believe that September is considered last-minute for holiday prep, but it’s the truth. Remember, 40% of customers have already started holiday shopping by Halloween. Although it’s getting down to the wire, there are still things you can do to optimize your customer’s holiday shopping experience this year.

Gift guides
Add value to your customer’s holiday shopping plans by creating a gift guide of your products. This could include gifts for a range of groups such as family and friends, co-workers, outdoor enthusiasts, fashionistas, tech obsessed, etc. Depending on your product offering, you may be able to create multiple guides based on these various groups. Gift guides are an easy, effective way to market your products and show how multiple products can be bundled together to increase sales. When creating a guide, include a variety of gift-ready products in a range of prices, use high quality product images, and keep an eye of for opportunities to up-sell and cross-sell.

Welcome to our weekly roundup of all things eCommerce, tech, nerdy, and just plain awesome. Consider it our high-five to you for making it through the week.

At ParadoxLabs, we are always looking for ways to make our products and our clients' sites better.

Authorize.Net recently released a new API product called Accept.js. This API allows credit card information to be sent straight from your customers’ browsers to Authorize.Net, without touching your web server at all. In its place, Authorize.Net gives us a one-time-use token (nonce) to identify the card. Since the raw credit card number and CCV are never sent to your web server, this improves your website’s security, and reduces your PCI compliance exposure.