Page 13 - Blog

The rise of snackable content began a few years ago and only seems to be getting more popular. Snackable content refers to content that can be viewed or read quickly, once small piece at a time. Thanks to our increasingly digital lives, we now literally have a shorter attention span than a goldfish, so content has to keep up.

According to a study done a few years ago on different types of TV shows for kids, kids who watched a fast-paced show (where the scene totally changed every 11 seconds) experienced a decrease in executive functioning compared to kids who watched a slower-paced show (where the scene changed every 34 seconds).

In this world of quick, digestible content, fewer users are willing to read through lengthy articles or posts with dense blocks of text. Not when they can glance at a photo or download “Subway Reads,” short stories or excerpts that are perfectly timed with their commute. Snackable content has to be fast and convenient. Another feature of snackable content is

Welcome to our weekly roundup of all things eCommerce, tech, nerdy, and just plain awesome. It’s our high-five to you for making it through the week.

The number of nonprofits in the United States has been on the rise over the last few years. Although nonprofits share some similarities with the for-profit world, there are also many differences. These differences are important and provide valuable insight into how eCommerce businesses can continue to improve.

Welcome to our weekly roundup of all things eCommerce, tech, nerdy, and just plain awesome. It’s our high-five to you for making it through the week.

The holiday shopping season is right around the corner! Here are 9 content ideas to help engage customers and ramp up holiday sales.

1. Thanksgiving
Thanksgiving is Thursday, November 24. Almost any type of retailer can find a way to incorporate Thanksgiving into their content marketing mix. From historical info about the holiday to recipe ideas to table décor, there are plenty of options. This is also prime time to remind shoppers of the deals your store will be offering that day or throughout the upcoming holiday shopping season. Finally, don’t forget to take this time to thank customers for their purchases and loyalty.

2. Fantastic Beasts and Where to Find Them
Debuting on November 18, this movie is a spin-off of the Harry Potter series. Reach out to millions of HP fans with makeup looks, fashion finds, décor ideas, and more inspired by the new movie. For more info, check out the official trailer.

3. Football
The NFL season continues throughout November, with the game played on Thanksgiving

In the immortal words of Ricky Bobby, “I wanna go fast!” It’s no secret that loading speed is an essential component of the user experience. When I encounter a page that takes a long time to load, or doesn’t seem to load at all, I can almost hear the beeps of old dial-up internet on my first computer. Not exactly the best way to make a sale. Here are some tips and tricks on why speed is so important and what you can do to kick your page into overdrive.

Welcome to our weekly roundup of all things eCommerce, tech, nerdy, and just plain awesome. It’s our high-five to you for making it through the week.

For sports fans, October is one of the best times of the year. This is because the NFL, MLB, NHL, and NBA are all on TV this month. Inspired by all this athleticism, we rounded up these 25 motivational quotes from players and coaches across the leagues, designed to help you and your company reach new heights.

User-generated content is one of the best ways to gain customer insight into your business. In this case, we’re not talking about a tweet or a blog, but rather the information that customers input into Magento. There are several ways to use customer feedback and Magento features to create an optimized shopping experience.

User-generated tags
In addition to the product tags you create on the back end, users can submit tags for products as well. This tag can be added to the product page and become searchable, which helps other customers looking for that product. User generated tags can also help national companies appeal to regional dialect. For example, some people here in Lancaster refer to a faucet as a “spicket” or “spigot.” A business that sells household items could benefit from a customer who tags a faucet as a “spicket” or “spigot” because it will help others from that area to find that product over a competitor’s. Not to mention, it always helps when a user feels like their thoughts

Welcome to our weekly roundup of all things eCommerce, tech, nerdy, and just plain awesome. It’s our high-five to you for making it through the week.