Page 17 - Blog

The seasons have changed and it is time to freshen up your web presence and the best way to do that is to upgrade to Magento 2.0 today because the clock is clicking. The team at ParadoxLabs has been very busy working around the clock to provide our customers with a smooth transition and customer satisfaction.

Why Now?

With summer so close I can taste it, I spent the day thinking about vacation destinations. The thought of a plane landing in a tropical oasis filled my heart with happiness and excitement. So I did what everyone else does, I began searching for my dream vacation. During my experience, I realized a common problem with many sites. The problem: Their landing pages sucked. Some took too long to load, some contained far too much information and some left me endlessly searching for the information I wanted. In today’s world, it doesn’t matter how pretty your page is if no one lands there and is not instantly excited.

Magento 2 is missing a key piece of functionality that is required by any company with a business model based on subscriptions. Recurring Profiles do not exist in Magento 2, and it’s a monstrous gap and an upgrade killer for websites that use them. Yes, there are subscriptions services which will eventually be Magento 2 ready; but as of this writing, none exist yet.

According to data from Forrester, only 3 out of 10 shopping carts make it through the checkout process. But what is even more telling is that the rate of cart abandonment has increased, not decreased, over time. However, there is no rule saying that lost sales from abandoned shopping carts or order forms cannot be recovered. It just takes a little commitment and some time to rethink your own strategy for fighting cart abandonment but we automated email recovery is a step that cannot afford to be overlooked.

Spring has offically arrived and warmer weather is on the way.  Color has returned to the landscape, days are longer and outdoor activities are on the rise. College students are preparing for final exams and the little ones are counting down the days until the final bell rings for the year.

On a daily basis, online businesses find themselves in a Catch-22:

Do I want to focus on reaching more and more customers every day?

Or

Do I want to focus on increased competition?

Of course, your main concern should be to make sure that the growing number of customers finds you quickly and effectively. This places places SEO at the top of your list when creating your website. Instead of diving into a topic that is more than adequately covered online; I am going to take you through the most common questions clients have regarding SEO and then discuss what you can do when working with a Magento site that can move you from mediocre to star of the show.

ParadoxLabs was once again in attendance at the Magento Imagine from April 11-13, 2016 in Las Vegas. Approximately 2500 people gathered to get a glimpse into the future, become inspired and discover upcoming changes. 

Imagine Is Right Around The Corner

In just a few short weeks Magento’s Imagine will be taking over Las Vegas, Nevada. From April 11-13, Imagine, which began six years ago, will host over 2,500 commerce experts, including merchants, agencies, and technology providers from over 45 countries with the shared vision to inspire, advance, educate, collaborate, and discover what the future holds.

With Memorial Day on the horizon signaling the beginning of summer, most people are in the midst of planning a summer getaway following the winter from hell. It is that time of year when things slow down a bit, relaxation becomes more appealing and the smell of barbeque fills the air. And even though everyone is spending time with friends and family, summer is also a great season for shopping. However, no one wants to be indoors on a computer because summer is here and gone in a flash. So what is an ecommerce business to do? Simple, go mobile- your customers expect it. Actually, today’s consumers demand it. No one wants to spend their free time searching on a desktop or even going to a physical store. Consumers want to make their purchases wherever and whenever they want. Think about this:

Spring is right around the corner and it is time for the season’s premier sporting event: March Madness.  It is the beginning of the battle to determine which college basketball team will become #1 in the country; and just like ecommerce, the will be highs and lows, outstanding performers, and epic failures.