Page 16 - Blog

Just like Olympic athletes, businesses are always working to get better and become more efficient. A/B testing is one of the most effective ways to improve an eCommerce company. A/B testing refers to changing one element and comparing the results of that change to the results of the original version. Below are tips for A/B testing to help your page win the goal medal.

Although Bernie Sanders was unsuccessful in his bid for the presidency, there is no denying that the Sanders campaign found great success with millennials. According to a Gallup Poll, 55% of millennials had a favorable opinion of Sanders, versus 38% for Clinton and 22% for Trump. Read on to discover 4 lessons from the campaign that you can apply to improve your eCommerce business.

When it comes to eCommerce, the product image is all-powerful. With so much competition online, quality images that educate, inspire, and motivate the consumer can help set your products apart. Read on for five tips to help you create those kind of visuals for your organization.

Which would you rather listen to – a story about a product and the person who bought it, or a laundry list of features that the product contains? If you’re like most modern consumers, you would probably rather hear a story. Storytelling fits perfectly with inbound marketing because they both focus on providing value to the customer.

Ecommerce never takes a vacation, even in summer. That’s why it’s actually time to start thinking about the holiday season. According to the National Retail Federation, 40% of consumers start their holiday shopping by Halloween. You may recall our Christmas in July blog post from two years ago when we offered 30 stats on holiday eCommerce. These stats have now been updated with data from the 2015 holiday season. This new information provides great insight into the tips and trends your business needs this year.

Summertime is in full effect and for many of us, that means plowing through a summer reading list. So while you work on your tan or keep cool in the A/C, why not pick up some tips that can take your eCommerce game to the next level? Read on for 9 books to help you beat the heat of your competition.

Does your content have your users seeing stars (and stripes)? In the spirit of Independence Day, here are five tips for incendiary content, inspired by the Founding Fathers of the United States.

Summer is finally here, but that doesn’t mean you can take a vacation from your social media! Use these best practices to create and maintain effective social media all year long.

If you are a fan of the HBO series Game of Thrones, you know that Winter Is Coming. As in Westeros, sticking with the old just doesn’t work anymore, especially if you are doing the same thing as your competitors. Coupons, free shipping, huge email campaigns, and all the other typical frenzied eCommerce activities bring you a record number of sales over the holiday season; but what are you doing to follow it up?.

Although there should be no fear of the onslaught of White Walkers descending upon the Internet, you have to remember that your toughest competitors are persistent and ready to unleash their latest strategy to capture your treasure. The paradigm has shifted and if you have not yet realized it, you need to catch up starting today.

I know, it sounds insane. However, if you want to see a significant sales spike from a traffic explosion, it’s time to try something new. It is July and everyone is focused on picnics, BBQs, vacations and family. Ecommerce companies are putting the finishing

As we have pointed out since its release, Magento 2 is packed with improvements that will make your life easier while increasing your success.  Today, we are going to take a look at some changes and improvements from a SEO perspective.