Page 19 - Blog

We all want to change the world and as HubSpot Partners, team members from ParadoxLabs joined 14,000+ inbound marketers at HubSpot’s INBOUND Conference in Boston from September 8-11. We each attended sessions and keynotes to learn about inbound marketing trends and tips, as well as having  front row seats to the HubSpot software updates for 2015.

Updated July 22, 2017

Shhhhhh…don’t tell anyone because this is the secret to winning the eCommerce Iron Throne and owning it.

Over the last several weeks, we have looked at all of the possible ways you can take the eCommerce Iron Throne. So it makes sense that in our series finale we let you know the true secret to winning the game and staying on top: choosing the right allies who offer the resources necessary for your success!

In season five of Game of Thrones, an unlikely alliance was forged between the lion and the dragon when Tyrion Lannister finally convinced Daenerys Targaryen to make him one of her advisors. Tyrion made a compelling case to Daenerys as to how the two of them could create a strong and powerful alliance.

Tyrion knew he could take the pressure off on Daenerys through his practical ruling advice while his resources and connections could be useful when she tries to cross to Westeros. In addition, Tyrion had also been to The Wall and understood the growing need to deal

Updated July 20, 2017

One of the biggest mistakes an eCommerce business can make today is relying on a single marketing tactic to drive a company forward, generate leads, and increase sales. Real success comes from a solid marketing strategy; a robust all-encompassing plan, designed to fulfill your goals and objectives. This strategy is the plan that ensures all your daily activities or marketing tactics contribute to your monthly, quarterly, and annual business goals.

This all sounds like common sense, but many people struggle with distinguishing between tactics and strategy.  The easiest way to visualize involves looking back to Season 2, Episode 7 of Game of Thrones. In this dialogue between Tyrion Lannister and his sister, Queen Cersei, provides a little insight as to why individual tactics are just a small piece of a much larger puzzle.

TYRION: Stannis Baratheon’s fleet has been spotted sailing north past Tarth. Two hundred ships.

CERSEI: More than we have…

TYRION: Yes. That’s

Clothing companies start getting excited when school gets started because they know that they can expect a big bump in revenue from customers wanting to make a good first impression on the first day of school. Likewise, if you want people to find your eCommerce business online and stay for any amount of time, you will also need to make a good first impression.

29% of consumers are planning to start their holiday shopping in September or earlier.

Think about that for a second – that’s right now! The holidays are coming up fast and, with consumers starting their holiday shopping earlier and earlier, your holiday marketing needs to be ready for the rush.

Before you get too far behind, here are 15 things you need to do before the holidays to get your eCommerce site ready for them:

1. Check your pricing

You want to be price-competitive without slashing your profits. With giant retailers like Amazon and Wal-Mart winning the dynamic pricing battles online, you have to get a bit more creative and include pricing into your marketing strategy. You don’t have to discount all of your products to stay competitive, but it’s worth considering for the products your consumers care about the most. If you’re not able to cut a price to stay competitive, think about what other things you can offer to build the value around your purchasing experience. For example,

CLV = Customer Lifetime Value.

If you’re running an ecommerce site, that acronym should mean something to you. Your customers are worth so much more to you than a single purchase, and your interaction with them doesn’t stop at fulfillment.

Here are just a few ideas you can use to engage with your customers post-purchase and increase their loyalty to your brand:

Updated July 12, 2017

I have a confession to make:

I have a crush on Tyrion Lannister, the silver-tongued dwarf, who loves his women and wine from Game of Thrones.

Since Tyrion was introduced, I was immediately drawn to his intelligence, his wit, and his ability to outsmart all those who considered him an outcast in Westeros. In a time when a man was judged on his physical appearance and strength as a warrior, Tyrion emerged victorious because he had what most others lack - compassion, knowledge and the ability to adapt.

Each week, when fans tune in, we watch Tyrion:

• Solve problems to improve the conditions of others
• Deliver on his promises
• Stand out from the others

The character is relevant, has measurable value, and is unique. The lesson Tyrion provides is that no matter what limitations and burdens stand in your way, use your strengths to stand out, show the world your value, and dominate your competition.

In the world of eCommerce, there is a non-stop competition for customers across

In eCommerce and marketing, creating content is one of the most important ways to bring in new customers and close customers. When it comes to good content, you’ll need good writing. No customer wants to read terrible writing that meanders and never really says anything.

A good writer can make sure your blog entries, social media posts, and whitepapers bring in the best grades and the best qualified customers. However, discovering what makes a good piece of writing can be a huge challenge and, for today’s lesson, we’re going to take a look at what makes a piece of writing good. Let’s jump in.

Good writing answers a question

When it comes to blog post and whitepapers, especially, your readers are coming to your site because you are an authority on a subject and they want to learn. Make sure your content answers the questions your customers have. If you sell custom shoes, content about the different parts of the shoe or how different lacing techniques change how the shoe fits educates your

Measuring your success online is all about your ROI (Return On Investment). All the decisions you make in terms of product development, marketing, and everything else will be based on what kind of returns your business will get based on what you put in (your investment). To accurately track ROI, you need to identify what your KPIs (Key Performance Indicators) will be. The different metrics that will be the most important to you will vary depending on the specific goal you’re trying to measure. However, if you’re just getting started, these 11 KPIs are a good place to start:

Updated July 9, 2017

Every week for the last six seasons, viewers have been invited to take part in the intrigue, the drama, and the humor of Game of Thrones. Some wonder how the show captures and immerses the audience so completely, and the reason is actually simple: high quality cinematography. One of the greatest achievements of Game of Thrones is its incredible scale. The viewers feel the immensity of the mountains, the intensity of a dragon’s flame, and feel the darkness that creeps inside the characters. It is all made possible by the remarkable team of cinematographers. This epic television series relies on the work of the cinematographers at various locations to pull off the illusion. According to the American Society of Cinematographers, these men and women behind the scenes have been crucial to the success of the show.

Now, cinematography is more complex than just mastering how to use the camera. The deliberate use of certain camera angles, lighting, and color filters used by