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Huddle up! It’s September which means one thing to millions of Americans – the return of football. To us, it also means fall and falling for your eCommerce customers. With that in mind, we developed a game plan to help you turn tentative leads into converting customers.

Playing field
According to Hubspot, the buyer’s journey has three stages: awareness, consideration, and decision. In the awareness stage, the buyer has just discovered that they have a problem. During the consideration stage, the buyer begins to understand their problem and look for potential solutions. In the decision stage, the buyer makes their choice. It is critical to identify what stage your lead is in so you can follow up accordingly. A lead who is in the awareness stage will require a different level of nurturing than one in the decision stage. Pushing too hard on a lead in the awareness stage could frustrate them and take you out of the running. On the other hand, being too distant from a lead in the decision

Welcome to our weekly roundup of all things eCommerce, tech, nerdy, and just plain awesome. Consider it our high-five to you for making it through the week.

Extensions are add-on software modules designed to enhance user experience and increase conversions. The standard Magento platform is somewhat basic, allowing it to work for a range of eCommerce businesses. Since Magento is also an incredibly flexible and adaptable platform, extensions allow each company to add elements that are most beneficial for them and their target market. Extensions help to make each site more unique and optimized. As a business grows, extensions can be added or removed to allow for prime functionality.

Adding extensions to a site can improve the conversion funnel by make it easier for customers to find products, check out quickly, feel comfortable providing credit card information, and know when to expect delivery of their order. These extensions can have make-or-break results when it comes to conversions.

For example, according to Internet Retailer, one-third of online shoppers hesitate to make a purchase due to credit card security concerns. Extensions can add

Welcome to our weekly roundup of all things eCommerce, tech, nerdy, and just plain awesome. Consider it our high-five to you for making it through the week.

According to the widely accepted Pareto Principle, 80% of your sales come from 20% of your customers. It is also much cheaper to maintain a current customer than it is to attract a new one. One of the best ways to retain a customer is to let them know how much you appreciate their business. Read on for some of our favorite ways to go beyond saying “thank you” and make your customers feel truly special.

Welcome to our weekly roundup of all things eCommerce, tech, nerdy, and just plain awesome. Consider it our high-five to you for making it through the week.

Email marketing is important for every eCommerce business. Many companies use an ESP, or email service provider, to get the job done. But how do you choose the best one for your particular enterprise? Check out our ultimate guide to selecting the right ESP for you.

Welcome to our weekly roundup of all things eCommerce, tech, nerdy, and just plain awesome. Consider it our high-five to you for making it through the week.

We may be in the dog days of summer, but it’s time to prepare eCommerce content and strategies for September and the upcoming season. Check out our 7 ideas to engage customers and drive conversions next month.

1. End of Summer
The days are getting shorter and summer is coming to a close. Run a last-minute summer sale if you still have inventory. Create engagement by asking customers where they went on vacation or what their favorite summer memory was. After that, it’s time to increase promotions and sales on your fall and winter merchandise.

2. Labor Day
Labor Day is Monday, September 5 and recognizes the hard work and achievements of workers across America. According to the US Department of Labor, the holiday was created by the labor movement and become a legal holiday in 1894. There is still a debate over who officially created the holiday, Peter McGuire or Matthew Maguire. The first Labor Day was celebrated in much the same way it is today, with a parade, picnics, beer, and fireworks.

Welcome to our new weekly roundup of all things eCommerce, nerdy, and just plain awesome. Consider it our high-five to you for making it through the week.