Page 18 - Blog

Magento understands that customer engagement is a year-round job; not just something necessary during the holiday rush. You need to create multiple customer touchpoints to encourage and develop customer engagement. The following best practices from Magento will assist in engaging customers to create happy customers that converts and develops loyalty.

As ecommerce continues to dominate and change the way people make purchases, you must become increasingly focused on finding ways to
• Constantly create new revenue
• Boost brand identity
• Encourage and increase customer engagement.

It’s February, and for many, it is a month loaded with predictions, competitions and love connections. That pesky little groundhog kicks things off, followed by the Superbowl and then it is all about hearts, flowers and candy. This got me to thinking; the online marketplace is much the same. We make predictions about our sales, we dig in for the fight with our top competitors and then we take that knowledge and shower our sites with much needed love and attention. We do whatever it takes to reach out and get new customers. Unfortunately, in the midst of the competition, we miss important details such as forgetting to place our products in the spotlight.

It has been a little over two months since the release of Magento 2 and the current buzz is all about making the move.

In addition to our optimization series for 2016, you’ll also get to look forward to us diving into Magneto best practices in order to ensure your ecommerce site stays happy and healthy in 2016!

As we get ready to say goodbye to 2015, it seems appropriate to look back, reflect and prepare for what is on the new horizon. One thing that seems to be a stand-out that will continue to impact everyone is the fact that ecommerce shopping is showing no signs of slowing down and will, in fact, continue to grow in 2016. According to Forrester Research U.S. online shopping revenue will surpass $327 billion by 2016, up 45% from $226 billion in 2012 and up 62% from $202 billion in 2011. Moreover, ecommerce is quickly taking a bigger slice of the retail pie, as analysis forecast that by 2016 ecommerce will account for 9% of total retail sales. This number is up from 7% in both 2012 and 2011.

After much speculation, plenty of industry excitement and preparation, the highly anticipated new version of Magento ecommerce platform has finally arrived. 

As you’re wrapping up 2015 and planning for 2016, think about finding the time to get to know the Magento platform better. In order for success, your team should be educated so they can understand the platform; but like most things, time is short and we often skip over details. We want you to make one of your goals for 2016 to be finding the time to give your team the essential knowledge for real success.

At ParadoxLabs, our Magento Certified developers don’t just use the official logo with their name a title, they are determined to use their expertise and they truly love the work they do.  Our developers are well known within the community for their Magento skills. Not to mention, leading retailers know all too well the importance of ensuring an ecommerce site was built by a Magento certified developer to promote code quality. This can help distinguish your business from competitors, and potentially increase your value on the market.

Although Magento is open source and there aren’t any

More than likely you’re using WordPress as your online store’s platform; and that is perfectly fine since it is one of the most popular content management systems (CMS) out there. Originally launched in 2003, WordPress hosts nearly a fifth of all sites in the digital world.  According to a W3Techs survey in January 2015, WordPress was used by more than 23.3% of the top 10 million websites. Although WordPress offers unlimited flexibility and is used by many for its user-friendly style, it may not be the best platform for you, especially if you are selling products via an online catalogue.

As ecommerce continues to expand and grow, so does the need for ecommerce marketing plans that are able to keep up with the industry. For the most part, traditional marketing has been adapting. But as time has moved forward, ecommerce marketing is proving to be a rapidly changing medium. There are a variety of different trends and innovative ideas that have popped up during the rise of ecommerce sales that have their own acronyms. To keep track of the different terms, here's a short list: