Summertime is in full effect and for many of us, that means plowing through a summer reading list. So while you work on your tan or keep cool in the A/C, why not pick up some tips that can take your eCommerce game to the next level? Read on for 9 books to help you beat the heat of your competition.
Social Media: How to Skyrocket Your Business Through Social Media Marketing by Andy Anderson
This step-by-step guide will show you how to market your products across a variety of platforms including Facebook, Twitter, LinkedIn, Pinterest, Google+, and Instagram. Each channel has a dedicated chapter, showcasing marketing strategies that are optimized for each one.
Contagious: Why Things Catch On by Jonah Berger
This Wharton marketing professor studies why and how various ideas or products gain popularity. He details six basic principles that make things “go viral” and how you can use those secrets to drive sales for your business.
Modern Monopolies: What It Takes to Dominate the 21st Century by Alex Moazed
This book describes the platform business model and how it has taken over the Internet, and now, the whole economy. The CEO of Applico shares lessons he has learned running a business devoted to platforms, why they are reshaping the economy, and how you can make them work for your business.
Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley by Antonio Garcia Martinez
More on the side of a saucy beach read, Martinez profiles life at Facebook’s advertising department, after working on Wall Street and prior to joining rival Twitter. This controversial exposé provides an insider perspective of the tech world and the people behind some of the most influential companies.
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi
Content Inc., from the CEO of Copyblogger, discusses how to develop valuable content, use that content to build an audience, and sell your product to that audience. This includes finding your niche, establishing channels, using SEO, and converting customers.
SEO: Marketing Strategies to Dominate the First Page by Grant Kennedy
This book provides a solid introduction to SEO, how it works, and how to use it well for your company. Advanced users may not find this book helpful, but if you have never used SEO or need a refresher, check this one out.
Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella
Revella, the founder and CEO of Buyer Persona Institute, teachers readers how to run buyer studies, segment customers, create relevant content, and personalize the customer experience. She includes detailed, actionable steps about how to conduct buyer interviews, gain valuable insight, and translate that insight into sales.
DotCom Secrets: The Underground Playbook for Growing Your Company Online by Russell Brunson
DotCom Secrets details strategies and techniques to increase traffic, maximize conversions, and drive sales, including funnels, scripts, and qualifying buyers. This book aims to help you grow your customer base and improve your sales and marketing tactics.
Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer
Baer, best-selling author, points out how “haters” or critics, are actually providing you with a valuable opportunity to provide customer service that improves relationships. This book defines the types of haters, advises on how best to respond to each, and provides examples of how to turn haters into delighted customers.
It’s amazing how many facets there are to a successful eCommerce business. If you’re ready for a partner to help, contact ParadoxLabs today. We will work with you to meet your needs and build a superior eCommerce experience for you and your customers.