Although it usually gets overshadowed by preparations for Christmas sales, Halloween is a major spending holiday. Check out this info from last year and predictions for this year and make sure your site is ready. These statistics were compiled from the NRF, Internet Retailer, Lyst, and the balance.
2015:
- 157 million Americans celebrated Halloween.
- The holiday resulted in almost 7 billion in totally spending
- The average amount each shopper spent was almost $75
- Most popular costume search: Harley Quinn
- 99% of those over 55 preferred to purchase in-store
- 39% of those under 45 preferred to purchase online
- Free shipping was named the most valuable asset for online shopping
- Other popular benefits included greater selection, lower prices, and saving time
- Compared to the general population, millennials were more likely to wear a costume, dress up their pets, and go to a haunted house or Halloween party
2016:
- Spending is expected to hit 8.4 billion
- 171 million people are expected to celebrate
- Over 21% of survey participants said they planned to shop online for Halloween this year, a 26% increase from last year
- Planned purchases include candy, costumes, decorations, and cards
- The majority plan to shop in the first 2 weeks of October
- Stranger Things and Batman costumes have been predicted to be popular
- Superhero costumes are predicted to be popular for kids
- This year is the 50th anniversary of “It’s the Great Pumpkin, Charlie Brown”
Use this data to help shape your email campaigns, advertising, mobile strategy, and product offers. For more tips on how to prepare your eCommerce business for Halloween, check out our previous blog post.