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Are your transactional emails just receipts?

With 2015 on the horizon, many small businesses are struggling to get budgets in order, fine tune marketing efforts, and ensure their businesses will grow and prosper; however, during this time of the year, many are also seeking out ways in which they can give back to their community. According to research through Ernst & Young and the Fidelity Charitable Gift Fund, “giving back is important to small business” and giving back adds to a company’s long term success.

Ecommerce is more popular now than ever before. Thanks to technological advances, the rise of the internet age, and the widespread usage of mobile devices, even traditional retailers have jumped in on the action.

The act of giving back is easy to explain. However, the significance of giving back is something that seems to be more difficult to express. Whether it’s a random act of kindness, like purchasing a cup of coffee for the next person in line, or volunteering for something you believe in and donating to a local charity, your efforts are appreciated in ways that are difficult to explain. Giving back in any form shows your community just how much you care while strengthening the fabric that unites us all as one. In today’s business world, traditional retail or ecommerce, companies that inspire and encourage community involvement set themselves apart from others.

Once November rolls around, most people are excited as the holiday season officially kicks off with crisp, cool weather taking over, leaves falling to the ground, and holiday scents filling the air. There is something else in November that grabs my attention and that is Veterans Day. We all are given a unique opportunity on this day to celebrate the contributions and sacrifices made each and every day by our military veterans.

Updated October 25, 2017

Presenting to the Prophet21 Worldwide User Group was a great experience and it turns out the possibilities an integration with Magento can provide for P21 users were a huge hit. With 63 companies registered to attend, we took the title for “highest registration for a webinar of this kind." Here are some of the highlights (including the slidedeck & answers to FAQs from the audience):

Whatever you use as a platform should be able to accommodate your needs & grow with you. That’s why we focus on Magento - because it’s focused on flexibility without constraints. It’s your business, which means it’s your data. Everything is merchant-centric, not technology-centric, so you control it.

Magento really allows you to make your site your own. An integration with it is far more cost-effective than a re-platform and grants you access to a ton of benefits, like:

• The ability to scale & grow with your business
• No limits on design
• Segmentation for a more personalized shopping experience

What are the first things that come to mind when you think of Halloween? Costumes and lots of sweet treats. Dressing up, playing a part, enjoying rewards – these are all parts of the Halloween experience. There’s no reason why your brand can’t join in on the fun.

When your eCommerce site dresses up and joins in on the spooky fun, you’ll be able to invite your customers into a fun, engaging experience that benefits you both. Make 13 your lucky number this Halloween with these ideas to spook up your site.

1. Add a Halloween twist to your logo.

When it comes to dressing up logos for the occasion, Google Doodles take the cake and are great examples of getting it right. ThinkGeek also dresses up their icon for different events and has found it offers a boost to social engagement. Incorporating different events and holidays into your logo can bring out and showcase the more human, playful side of your brand. It resonates with your customer and helps build buzz, especially on social media.

2.

We all have a tendency to overthink, overanalyze, and overestimate the need to be more detailed, especially when looking at running a successful holiday marketing campaign. However, all that thinking, analyzing, and estimating could ultimately turn a simple concept into a highly complex issue, creating nightmares for both you and your clients.

No one wants that. Complications are part of everyday life, that much it true, but why let that take over your business? With a few little tips you can make anything simple, including your holiday marketing campaign.

1. Use language everyone will understand.

Do be straightforward. Say what you mean and mean what you say in as few words as possible.

Don’t create a language barrier. Do not rely on technical writing and jargon that your customers don’t understand.

2. Take interest in the interests of your customers.

Do know the interests, likes, and dislikes of your target customers.

Don’t be oblivious and present customers with items and products they

SEO is still a buzzword; maybe not as popular as content marketing is right now, but still there. For a lot of people, especially those just getting into digital marketing, SEO is a very confusing term. Because it is constantly evolving, it can be hard to keep up with all of the changes and differing opinions on best practices.

Even the details of the most basic on-page SEO techniques have changed (mostly related to character length). With that in mind, we’re going over some basic tips & how-tos for title tags, meta descriptions, and alt tags. Consider this your quick & dirty how-to guide to some on-page SEO basics!

Title Tags

These are the titles of the listings you see in the SERPs (search engine results pages) and they let both search engine bots and potential visitors know what to expect on the page. Some quick tips:

• • Put the keyword first
  • Keep it close to the character limit (55 or less)
  • Make it clear & concise
  • Keep far away from keyword stuffing

When search engine bots crawl your title