Page 29 - Blog

Your ecommerce site is the heart of your business. Mistreat it and, much like your heart, it will fail you. However, if you treat it well, it might just exceed all your expectations.

For businesses using social media, nothing seems to cause more confusion than hashtags. For a beginner, social media can be hard to get your mind wrapped around. Throw in hashtags, and varied languages & posts per platform, and you can have a mess on your hands.

More than likely, somewhere on your resolution list, you vowed to get healthier. However, family, work, and other commitments seem to be blocking your effort. Don’t beat yourself up; you can start today, and, not only can you get a healthier heart, you can also get a healthier business.

With 2014 gone by almost a month, in-house SEOs, webmasters, and marketers may be taking a well-deserved breather. Hopefully, your 2014 marketing plan played out as well as you expected, and you’re sitting back to enjoy the high from holiday sales. Unfortunately, we all know winter sales can be as cold as the weather outside – this doesn’t mean you should let your site slip into a deep freeze.

Content marketing is no joke. After all, if content is king, then content marketing is the rest of the court that gives the king his power – and it’s tricky business. As marketers and as business owners trying to wrap our heads around how to make it work, we’ve been fed and sold a lot of myths. Myths that, should we undertake content marketing with them in mind, will cause us to fail.

Enter Marketing Superhero Bootcamp (if Twitter is your information source of choice, check out #MarketingBootcamp). This series of 4 webinars kicked off with an explosive first session by the Wizard of Moz, Rand Fishkin. In his session, he tackled those content marketing myths and identified 5 reasons why content marketing fails.

Inspired by what I learned there, I wanted to add to his awesome presentation by including 5 things you really need to know about content marketing before jumping in.

1. It takes time.

Seriously. Good content takes time. You’ll need time to research, time to create, and time to

On Friday, January 16, 2015, the ParadoxLabs team sat in awe as they became part of something much bigger than a launch of a new site - they became part of a dream coming true for the Guarnere family, our Greatest Generation, and our veterans.

On Friday night over 200 people filled the banquet room of Popi’s Italian Restaurant. There was a sense of patriotism, hope, and excitement as the crowd prepared to enjoy the kick-off fundraising project for the Wild Bill Guarnere Memorial Fund, which coincided with the launch of their website, designed by the ParadoxLabs team.

For both the family and our team, the night was a great success. Over $10,000 was raised, and watching the phones pop out as the web address was announced was quite an awe inspiring moment. Within fifteen minutes, we were flooded with guests offering positive feedback, requests to be guest bloggers, and congratulations on a job well done. To say we were proud just does not seem to touch on the emotions felt.

At the end of

As SEO became more and more well-known among business owners, so too, did the reputation of unscrupulous “SEO companies” and black-hat tactics that worked once, but are now considered spamming. For a lot of business owners, and even SEOs, some aspects of SEO can be confusing. When it comes to technical SEO, nothing seems to be more confusing than canonical tags.

It is a brand new year and it’s time to clean out the closets, get rid of the cobwebs, and toss the unnecessary baggage. Can you think of a better time to start fresh? Optimism is high, you’re recharged, and it’s time to put your business on the front burner & make it shine!

We’ve all heard that old school fashion tip, “don’t wear white after labor day!” But, here at ParadoxLabs, our SEO fashion tip is to wear your white hat every time you sit down to market your site.

Although our #BetterCommunities Initiative did not officially kick off until January 1, 2015, we ran a trial through November and December of 2014. We believe one of the key components to success is planning, preparation, and setting strong, attainable goals. The three test projects included: