Page 33 - Blog

No matter what type of business you run, the holiday shopping season can bring in big bucks, but it can also bring in a lot of stress! A sudden bump of increased traffic can be a nightmare for ecommerce sites that are poorly equipped to handle it and those lacking regular maintenance.

Magento is awesome! We know it; other users know it. But, if you’re still evaluating ecommerce platforms, a claim like that can be hard to swallow. 

If you can think about a job or a task, you can probably find a certification for it. They’re everywhere and seemingly available for everything. So, if everyone has a certificate, how do you determine which ones are the experts and which ones are just holding a fancy title?

Redesigning a website can be a stressful experience. There are a lot of moving parts to track and maintain; not to mention, all of the obstacles that pop up along the journey towards progress.

In a game of chance thirty years ago at the Jersey Shore, I won a poster that said, “Dare to be Different.” At the time, I simply ignored the message; but, as I have matured, I have found a great deal of value in that little message. We live in a world that, for the most part, is black and white; rather than accepting this view, embrace the rainbow instead and stand out from your competitors this holiday season.

August 13th is International Left-Handers Day! There’s even an official website, www.lefthandersday.com, wishing you a happy left handers day and encouraging you to celebrate being left-handed!

Left-handers often feel disadvantaged navigating through a right-handed world of products and settings. But, being left-handed does have its advantages. Here are some of them:

1. Adapt to changes more quickly

The majority of products on the market today are designed for use by people who are right-hand dominant. If your dominant hand is the left, you’re used to coming up with creative solutions in order to function as effectively as possible, and in a variety of situations that may not come to you as natively as someone who is right-hand dominant. Because of this, you’re better adept to adapt (see what I did there?) – you’ve had more practice adapting.

2. Better at multitasking

With a ready-to-adapt foundation in place, left-handers are primed for multitasking. You’ve had to think about things from

The summer is flying by and it’s almost time to go back to school. Students and parents will be searching for the best deals to start the year off right. Amidst the craziness a new semester or quarter can bring, your site needs to keep up with your needs and those of your customers.

So, we have one question for you, as it stands right now: can your site make the grade? Here are some small SEO checks and changes you can make to ensure your site is fully optimized and ready to go back to school:

1. Title Tags

Every page on your site should have a unique title tag. This line of text lets search engines and their users know what to expect on the page. There have been several changes to the recommended length. The most recent change focuses more on pixel width than character length; however, if you keep your title tags below 55-65 characters, you can rest assured it won’t get cut off in the SERPs.

2. Meta Descriptions

These go hand-in-hand (pixel-by-pixel?) with your title tags. This is free

LinkedIn is like Facebook for professionals. Sure, it’s a social network, but it’s for professionals & businesses to connect, showcase their expertise & products, and share information. It’s okay (and encouraged) to have some fun and let your personality shine.

Customer relationships provide a solid foundation for a successful business and are crucial to ensure continued, sustained growth and stability. Unfortunately, many businesses do not invest their marketing time and dollars into building relationships. They often don’t see how profitable keeping existing customers happy can be. Acquiring new customers can be a lengthy, expensive process, but maintaining and growing your long-term, loyal customer base doesn’t have to be.

You can learn a lot from your competitors, such as the trends worth pursuing and those that aren’t. If your competitors have already paved the way, you can learn what worked, what didn’t, and maybe even find inspiration for something much better.

1. Keywords

For marketing intents and purposes, you should focus on broader keyword categories rather than individual keywords. Whether you’re just starting to build your keyword categories, updating them, or just doing some general research for PPC advertising, your competitors can provide a wealth of information, like long-tail opportunities you might be missing. If you’re in luck, your competitors might be missing them too.

2. Content Ideas

The information you’ve gleaned from keyword research can help identify new topics for content creation. Based on what you see, you can also extract ideas for blog posts, infographics, and other content pieces. You may be able to identify content gaps; though people are querying the search engines for these