We all have a tendency to overthink, overanalyze, and overestimate the need to be more detailed, especially when looking at running a successful holiday marketing campaign. However, all that thinking, analyzing, and estimating could ultimately turn a simple concept into a highly complex issue, creating nightmares for both you and your clients.
No one wants that. Complications are part of everyday life, that much it true, but why let that take over your business? With a few little tips you can make anything simple, including your holiday marketing campaign.
1. Use language everyone will understand.
Do be straightforward. Say what you mean and mean what you say in as few words as possible.
Don’t create a language barrier. Do not rely on technical writing and jargon that your customers don’t understand.
2. Take interest in the interests of your customers.
Do know the interests, likes, and dislikes of your target customers.
Don’t be oblivious and present customers with items and products they have no use for.
3. Active listening will only help you build a better business.
Do engage customers by asking for feedback.
Don’t ignore what your customers tell you.
4. Be upfront and honest to set realistic expectations.
Do be authentic and consistent in regards to your brand.
Don’t be unrealistic about quality, value, or shipping times.
5. Promote intelligently and bring out the human side of your brand.
Do create promotions and ads that have appeal and show a balance of humor and intelligence.
Don’t create complex promotions and ads that contain multiple visuals and make your brand look out of touch or unprofessional.
Remember, you have to make it easy for your customers to understand your products and promotions. However, keeping it simple does not mean boring and bland; instead, it means easily understood.
The holidays are a hectic time for businesses and for consumers. Your customers' day-to-day may already be complicated and filled with obstacles – don’t let your campaigns become one of them. Keeping your holiday campaigns simple is the best way to take your customers on a successful, even enjoyable, journey.
That's it, you've made it through the whole holiday marketing series! If you need to review any of the 7 steps, just go back to Christmas In July and review whichever steps you wish.