Page 26 - Blog

With the upcoming 1st Annual Wild Bill Guarnere Memorial Golf Outing and Dinner happening this Friday, we got curious about what golf can teach us about life; but, more importantly, what can it teach us about ecommerce. At first, it seemed like a stretch, but, after talking with a few golfers, we learned that ultimately the final goal in both is to get the hole-in-one!

For April Fools’ Day, we listed out 27 common ecommerce mistakes with a promise to delve in deeper throughout the month.  To make it easier to digest, we've split the 27 mistakes into two parts.  Without further ado, here are the first 14 mistakes with a little more in-depth analysis.

What we do boils down to two things – web development for Magento and marketing for ecommerce. But, what we really do, ends up being so much more than that. I’m not talking about building better businesses (which we do). No, instead, I’m talking about systems integration.

We all know the importance of customer feedback in order to grow our business and continue to provide customers with what they are looking for; however, it becomes even more critical before introducing new products to your customer base while also appealing to potential new customers. The purpose of feedback is to provide you with a future path to ensure customer satisfaction.

Data is, or should be, the driving force behind any changes you make to your site, your marketing, and anything else concerning your ecommerce site. But, where do you get really great data? Sure, most content management systems have some sort of built-in analytics. With your Magento site, you do have access to analytics provided by the platform.

Website security is no joke. Every time security methods progress and evolve, so do the methods for hacking and the potential vulnerability to it – it can seem like a losing battle. Strong website security comes from a lifetime of making the right decisions, careful review, and constant vigilance.

At ParadoxLabs, we love our pets and, as part of our #BetterCommunities Initiative for April, we are giving a voice to our furry friends everywhere and showing you what you can do to reduce the incidences of neglect and cruelty to these precious little creatures!

As you work to improve and expand your search marketing efforts, you may run into a need to optimize your local search presence. Some eCommerce retailers also have brick-and-mortar stores that require as much attention as their online counterparts. But, improving your local online presence can be tricky, especially if you’re splitting your time between your physical location and your eCommerce site.

A site that’s well-optimized for local search can be the difference between getting more local customers through your door, and struggling for visits. As important as your eCommerce site is to your business, your local exposure is just as imperative to success, and building a real brand. We’ll explore some important things to do when optimizing your local search presence.

Optimize Your Site Elements

Getting the technical basics in order for your site is the first, and most logical, step when beginning to optimize your site for local search. Here, you need to make sure your site reflects your

Every day it seems like the news breaks about another site getting hacked, and it doesn’t show any sign of stopping anytime soon. If you’re online, hacking is a reality that has to be taken seriously. As security becomes more efficient, so do the hackers, creating a never-ending cycle of moves and countermoves.

Failing to keep up with the security rat race will only leads to finding yourself on the wrong end of a bad hack or two, or four, or more! For ecommerce sites, security is a top issue – you’re dealing with people’s personal, very private (and unfortunately very valuable) information, you need to make sure your site is keeping that information safe and secure.

A company and customer’s worst nightmare is discovering they were the victim of a hacker capitalizing on a particular vulnerability within a site’s structure. The customer is worried because their information could have been scraped, and the company is, not only worried about information being scraped, but also, left wondering

March Madness is upon us and collegiate basketball fans across the country are filled with enthusiasm in hopes that their team will become the best of the best.  Coaches have prepared their teams, reviewed strategy, and have entered the court with the will to win. Similarly, ecommerce business owners across the country prepare their teams, continually review strategy, and enter an insurmountable competition with well-established brands with the hope of becoming the best!