March Madness is upon us and collegiate basketball fans across the country are filled with enthusiasm in hopes that their team will become the best of the best. Coaches have prepared their teams, reviewed strategy, and have entered the court with the will to win. Similarly, ecommerce business owners across the country prepare their teams, continually review strategy, and enter an insurmountable competition with well-established brands with the hope of becoming the best!
Both college basketball and ecommerce are extremely competitive, and, much like March Madness is sweeping our nation, ecommerce is sweeping the way people shop and how businesses operate.
Many people put a lot of time and effort into filling out their bracket for March Madness in hopes of picking the best of the best when it comes to the last game; that is not much different than what ecommerce owners do when choosing a platform to best suit and support their business needs.
It takes time to pick a winner. You will have to do your homework to find the best solution for you, as new sites continue popping up, fighting for the attention of your target customers. However, one way to score big and put your competition on notice is to provide your customers with the best possible online shopping experience possible. The platform Brett Hart, owner of ParadoxLabs, considers top seed for ecommerce success is Magento because it “is flexible and made to work with your business processes, not force you to change them, while also providing your customers complete satisfaction with their shopping experience. These elements combined make Magento a clear winner!”
Below is a summary, revealing why Magento truly offers you the competitive edge to take your team all the way to #1!
Why Magento is the Pick for Ecommerce Business Owners:
- No limitations, flexibility, feature-rich and ensures clients get the ecommerce site they have been searching for
- Two versions to suit your business needs - Magento Enterprise and Magento Community (Enterprise edition is suited for larger ecommerce sites while Community, the open source edition is best-suited for clients with smaller site. However, both have the necessary functionality to suit a client’s needs for their particular business.)
- SEO friendly
- Scalable to ensure your business continues to grow and succeed
- Certified Magento Developers are constantly creating ways to correct problems and creating extensions which allow the platform to always be evolving and moving forward
- Shorter wait time if a problem does occur
- Safe, secure, and well-supported
- Sites can be built quickly and efficiently
- Ability to hook into other systems (accounting, ERP, POS, MOM, etc.)
Why Magento is the pick for Online Shoppers:
- Particularly shopper friendly
- Easy to navigate and use
- Expedient shopping cycle
- Ensures shoppers can make informed shopping choices
- Personalized shopping experiences through Magento themes, moving engagement to a whole new playing field
- With Magento Enterprise, you are able to provide special discounts, coupons, and promotions to individual shoppers, using their buying history or demographic profile. This reduces the amount of time a customer needs to look for deals as it is right in front of them.
- Layered navigation filters enable prospective customers to find what they want quickly
- Safe and secure
Although these are not the only reasons why Magento is the number one seed, the fact that clients and their customers leave satisfied makes it the strategy that can move you into the court to play with the big guns!