Page 24 - Blog

The phrase “double-edged sword” generally represents the idea that a sword with two edges can solve one problem while inadvertently creating even more challenging problems. For a public relations specialist, social media is that double-edged sword.

There are times when you see an ad you can’t look away from, a commercial you can’t stop watching, or a new YouTube video you want to share with everyone you know. If you’re a marketer, you can spot really good marketing from a mile away. Even if you’re not a marketing expert, you can recognize when a brand has done an amazing job of catching your attention.

Sometimes in marketing getting initial visitors to your site can be a very large hurdle to overcome. Sometimes your audience is too busy to read your blog posts, listen to your podcasts, or follow you on social media, and they likely don’t know who you are. But, if you can provide a moment that people simply can’t ignore, those strangers will actively seek you out to learn about you. For today’s post, we’re going to take a look at a few examples of marketing content or events that use spectacles that worked.

SEO can be an intimidating word for a lot of site owners. The potential gains when done right are huge, but so are the potential losses if done wrong. With so many moving pieces, it can be hard to decide where to start and what to do when you get there.

After a long, dreary winter, we wait patiently for the arrival of the sound of birds chirping, the feel of warm sunlight touching on our skin, the smell of freshly-mown grass filling the air, and the sight of nature leaping out all around us.  We become filled with excitement as our spirit is renewed with the expectations of what each day will bring. And for many, that excitement begins with the crack of baseball bats allowing us to believe that, like baseball, we can be renewed, we can find hope, and, through memories of season’s past, we can be young again.

As part of our #BetterCommunities Initiative for May we gave in to the fantasy of returning to our youth by becoming a sponsor of the Warwick Little League to help celebrate their 20th Charter year with Little League International. In addition to indulging in a trip back in time, we chose the Warwick Little League because it provides children with the opportunity to be part of their community while teaching them firsthand the most

Just recently, mobile search has overtaken desktop. This takeover was predicted in the industry for some time. Google very recently confirmed mobile as the leading search device in 10 countries.

With as much as mobile search has grown, social media marketing has also taken off as a way to reach more consumers than ever before. While your organic traffic may suffer during the summer, it doesn’t mean you social media referrals have to.

Whenever a new trailer for an anticipated film arrives, the internet explodes into a flurry of fans talking about it. The new trailer for the Star Wars movie may, at first, appear to be a bit of a hodgepodge. There are strange environments with an unknown narrator talking about things like “the force” and no shot in the trailer seems to stick around long enough to piece together exactly what is going on. So why on earth has it been viewed over 10 million times?

Though time has passed since Magento Imagine ended, the lessons and experiences had there still remain. That’s what happens when you create a real, empowering experience. That’s what Magento Imagine is all about – empowering our ecosystem of innovators, and doing so together.

To honor International Firefighters’ Day that is observed each year on May 4th, we thought we would look at the similarities that business owners share with firemen.

As an online business owner, you’re probably well aware of the saying “content is king.” If you blog regularly for your site, you’re already one step ahead. Regular blogging is undoubtedly one of the best ways to build your brand image and position yourself as an authority in your industry.