Page 27 - Blog

Anytime you need to write content for your website pages, blog posts, social posts and profiles, email blasts, and more, you need to have a good understanding of the best keywords to use in that content. Otherwise, you can seriously miss the mark. Granted, keywords may not be your concern if you’re trying to create something like clickbait or viral content. But, most of the time, your goal is to get more eyes on your content.

The “need for speed” is not all about driving on the highway; it’s what customers demand when they are shopping online. Your customers want speed and, if you want repeat customers and you want to build trust - you better deliver, and FAST!

Do you sometimes feel like you are constantly chasing rainbows in the hopes of finding a pot of gold with your ecommerce site?

With all of the competition buzzing around on the Internet, things can become a little gloomy, and a little tricky. It can be difficult to rise above the noise from millions of other online retailers selling similar items. Even more, you also have to contend with online marketplaces like Amazon, and big box stores like Costco or Target. As the overcast winter sky gives way to spring sunshine, the need to create a real brand is on the horizon.

Soothsayer: Beware the ides of March. Caesar: What man is that? Brutus: A soothsayer bids you beware the ides of March. Julius Caesar Act 1, scene 2, 15-19

This week’s blog was inspired by high school English teachers everywhere and Shakespeare’s tragedy, Julius Caesar. Those words spoken centuries ago have come to signify the coming of a fateful day and what happens when you fail to recognize things happening right under your nose.  Well, to keep your business out of danger and allow your employees to perform at their best, we suggest you take a few minutes to reflect on the atmosphere of your work environment.

With our feet firmly planted in 2015, there’s no use in looking back. This goes for your marketing and ecommerce strategies as well. The tactics you were using for growth and revenue in 2014 may not be working anymore. There is no doubt ecommerce is here to stay, and grow.

Community service is good for your business and your community. Corporate donations are commonly the ways in which businesses contribute to the community and to their favorite causes; though donations are sometimes the best way to help, they can, at times, feel impersonal and incomplete.

Since we have been discussing the benefits of non-profits creating ecommerce sites, we wanted to update everyone on the amazing things happening with the Wild Bill Guarnere Memorial Fund, our first non-profit ecommerce site!

If you’re a reader of our blog, spend a lot of time on marketing news sites, or try to keep up with search trends, you’ve heard about Google’s quality guidelines. Sometimes, people leak new, suspected guidelines when a significant algorithm update is released or a New Year rolls around. Usually though, you can go straight to the source for these best practices.

Google’s quality guidelines, or Webmaster Guidelines, are made readily available here. If you are unfamiliar with their quality guidelines, we suggest following the above link. This is a lot of information, even if you are familiar with these. We’ll break down some of the most important guidelines you should be sure to follow on your site and in your marketing practices. Each section below is broken down the same as their guide for easy reference.

Design and Content Guidelines

Google’s first section of quality guidelines are focused around site design and content. Logically, it makes the most sense for a site to focus on their design