Page 36 - Blog

April Fools’ Day is coming up, but that doesn’t mean you should act like a fool, at least not when it comes to your site.  If your ecommerce store is your business lifeline, it’s no joke.  Mistakes here can be damaging and costly.  For this April Fools’ Day, we’re lining up some foolish lines to go along with common ecommerce mistakes.  These are average statements and there will be exceptions, so it’ll be up to you to determine whether any of these misconceptions are holding back your business’ potential.  No joke. 

Taxes can be a nightmare, not only for individuals, but for businesses as well.  If your business happens to sell online, your sales tax nightmare just became a little more real.  When someone says MFA or Marketplace Fairness Act, as an ecommerce merchant, do you know what that means?

N3 Oceanic, Inc. is a leader in the supplement industry.  They’re a family business, manufacturing and selling the Res-Q brand of natural health supplements for over 30 years. 

In order to run a successful ecommerce site, every online merchant needs to make it a habit to think from a customer’s point of view.  Remember, online shoppers have a short attention span, little patience, and within a few seconds they can quickly scroll through your site and determine their interest or non-interest.  Keeping this in mind, take a look at the 10 things customers are looking for on your ecommerce site, cover your bases, and convert visitors into repeat customers!

When it comes to spring, green generally indicates something fresh and lively.  On St. Patrick’s Day, it’s festive and fun.  Green means “all systems go.”  When it comes to ecommerce sites, keeping things green is all about building and marketing your brand while maintaining your website as a solid foundation.

Maintaining and growing a loyal customer base is essential to any business.  With so many competitors that are so easy to find, customer loyalty and retention is especially important for ecommerce sites.  Aside from providing an awesome shopping experience, one of the best ways to build customer loyalty is to provide customer service that is truly above and beyond the standard.

If you want to take full advantage of your online channel, Magento is the complete ecommerce solution for you.  But which Edition should you get?  The free version of Community is tempting, but is it right for your business? Community is great for small businesses to break into ecommerce and get started with Magento.  For some businesses, that’s all they’ll ever need.  For others, it becomes an ever-tightening collar, keeping their business’ potential contained.

Having a great presence for your brand is one thing, but it’s useless if your customers can’t relate to you and don’t come back.  You want them to come back to you and they have to want to come back, over and over.  Give them an unforgettable experience with awesome incentives and not only will they return to you again and again, but they’ll tell their friends.  Even in the digital world, word-of-mouth is still an advantage worth having (social media anyone?).  And, if it means customers choose you over a competitor, brand loyalty is an even bigger advantage worth having on your side.

How to Setup Magento Recurring Profiles

Sites that sell consumable products have a great opportunity to drive sales using recurring payments. Magento’s recurring profiles allow a store to schedule orders in advance. Giving a discount for a guaranteed sale isn’t for everyone, but it is an option available to you as well.

Ecommerce SEO differs from normal SEO in several ways; most notably the desired result of a visit. There are three types of searches, Informational, Transactional and Navigational. A Penn State search study has determined that searches across these are split at 80% Informational, 10% Transactional and 10% Navigational.