Page 34 - Blog

July is National Cell Phone Courtesy Month and usually revolves around cell phone usage etiquette. Everyone appreciates good manners on the phone, so we thought we would take it a step further – to your site. It’s no secret that mobile use continues to rise. It’s important to have a mobile-friendly website because your users are browsing your site via mobile devices; here are 5 ways to be kind to them when they do:

Magento is a great core platform for ecommerce. With practically boundless flexibility and robust features that come built-in, your online store can provide customers with a unique, engaging experience that matches your business.

Too often, we get so caught up in the problem that we can’t see all the possible solutions. That’s where brainstorming exercises can help! These exercises are to help you and your team get creative in a search for marketing solutions and promotions! Before you know it, new and creative ideas for you to build a better business will be taking over the session!

In the middle of July, you’re consumed with sunny days, barbecues, and beach vacations. Sleigh bells, snowflakes, and gift wrap are probably the last things on your mind, and that’s understandable. As an online business owner, though, you need to be thinking ahead – as far as you’re concerned, the holidays are right around the corner!

A few days ago, Magento announced they would be shutting down Magento Go and ProStores; two platforms built specifically for small businesses.  Although these two platforms will remain active (for those who already have it) until February 2015, businesses currently using them should start the transfer process.

While others are sprucing up their campaigns with explosive deals for Independence Day, why not take a step back and start planning for something bigger and better! Right now, there are two things on my mind - celebrating and the holiday ecommerce season.  For me, they go hand-in-hand, because I know that at the point I start talking celebration, it’s time to get holiday marketing in gear. I also grew up in a neighborhood where each July brought a Christmas block party complete with Santa, gifts, holiday lights, and turkey. 

Almost everyone loves fireworks; when done correctly, the experience is awe-inspiring.  A business that can replicate an experience like that online and make their customers feel connects more deeply with them. Customers who have a personal connection to a brand are more likely to purchase from them – those are your loyal customers, your brand advocates. That being said, here are a few ideas to light up your site this Independence Day:

Magento is the fastest growing eCommerce platform on the market today.  It’s robust, flexible, and completely customizable. In addition to tons of useful features, you can add a wide variety of plugins and tools to further enhance performance.

One of the ways to become inspired to create an amazing summer campaign for your business is to assess successful campaigns by others.  It sounds time consuming, and it is, but we thought we would help you out by featuring a few campaigns that grabbed our attention.

In planning the perfect picnic, people invest a great deal of time and effort to ensure: a fantastic atmosphere, refreshments & great food, comfortable seating, and pest control. A basket is a shopping cart in many areas of the U.S., and, since we are eCommerce nerds, that got us thinking - what do you need in your “basket” for a great picnic?

When it comes to eCommerce, your fantastic atmosphere is an awesome user experience.  Your pest control could be the security on your site and extensions to help reduce distractions.  Your refreshments are custom functions to help you stand out and offer an awesome experience to delight your customers, like One Page Checkout, membership perks, a loyalty program, etc.  And the great food?  That would be your products, product descriptions & reviews, eBooks, guides, etc.

To be able to relax and enjoy all the incredible features, you need something comfortable to sit on, a great foundation to handle all your awesome additions – your eCommerce