At ParadoxLabs, we’ve been emphasizing the importance of mobile responsiveness to our clients over the last few years. Data is constantly pouring in, revealing more than half of all internet traffic is coming from a mobile device, and that percentage seems to only be increasing. Therefore, if you plan on running a successful eCommerce website, you must cater to mobile users. Not doing so is simply ignoring most of your potential customers.

Not only are significantly more users accessing the web from a tablet or smartphone than a desktop, they are doing so with more eCommerce intent than ever before. During the 2015 holiday shopping season, 1/3 of online purchases came from smartphone users. On Black Friday 2015, nearly 40% of sales on the traditionally brick and mortar shopping day came via a mobile device. That’s up almost 10% from 2014.

As we continue to watch trends, responsive design is no longer an option, it is a necessity. Statistics show that eCommerce customers will increasingly be interacting with your website from a smart phone or tablet than a desktop. Armed with this knowledge, it’s your responsibility to create a shopping experience that appeals to your customers. Mobile shoppers are persnickety, and rightfully so. With the highly competitive nature of the eCommerce industry, your customers will not hesitate to buy from your competitors if even the slightest headache arises.

As a matter of fact, statistics show that 40% of users will go to the competitor after a bad mobile experience, yet an alarming 84% have had trouble completing a mobile transaction. That is an extremely high number, and it shows just how great the opportunity is for companies to capitalize on consumer conversion just by creating mobile responsive and user-friendly websites.

Still on the fence? Review the statistics below:

  • 125 MillionS. consumers own smartphones
  • 50 million U.S. Consumers own tablets
  • 62% of smartphone users have made a purchase online using their mobile device in the last 6 months
  • One third ecommerce purchases during the 2015 holiday season were made on a smartphone.
  • eCommerce dollars now comprise 10% of ALL retail revenue
  • 80% of shoppers used a mobile phone inside of a physical store to either look up product reviews, compare prices or find alternative store locations
  • An estimated 10 Billion Mobile Connected Devices are currently in use

 

Ignoring these trends means potentially missing out on more and more profit as they continue.

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