The new year is almost here and that means marketers need new content, too. Here are 6 ideas to inspire your January content plan.
1. Healthy lifestyles
This one is a no-brainer, but don’t underestimate its perennial popularity. Retailers offering athletic apparel and equipment, home workout DVDs, nutritional supplements, healthy recipe books, or any similar products should see a boost in sales this month. Even if you don’t sell these products, all hope is not lost. Get creative and see if you offer any products that could be incorporated into this idea. Let customers know how great your headphones are for the gym or how your kitchen supplies can be used to cook nutritious meals.
2. Makeovers
Along with the first idea, makeovers are also popular in January. The makeover concept can be applied to almost any kind of product, from clothing to home décor to tech. Give customers ideas about how to makeover a certain area using your products, and give them multiple price point options.
3. Winter
January is still prime time for selling wintery products. Keep in mind that consumers spent a lot of money over the holidays, and you probably got a lot of new customers as well. Keep them engaged with your brand with a welcoming email series that includes a special discount or sale on winter items. You can also create a winter shopping guide for your products. This will also help you to start making room for spring inventory.
4. Martin Luther King, Jr. Day
This year, Martin Luther King, Jr. Day is on Monday, January 16. If you can, use MLK day as a day of service, giving back to your community. Share your service project with your customers in a sincere way and encourage them to volunteer their time as well. Post a list of local organizations that are looking for helpers or encourage donations.
5. 2017 trend forecast
Create content that forecasts industry trends for the coming year, featuring your newest products. This idea isn’t just for fashion – it works across just about every industry there is. From advances in technology that allow for exciting new features to the latest recommendations from experts, any retailer can find a way to create content around this topic.
6. Weird Holidays
1/3 – Festival of Sleep Day
1/4 – Trivia Day
1/8 – Argyle Day
1/9 – Clean Off Your Desk Day
1/10 – Cut Your Energy Costs Day
1/13 – Friday the 13th
1/14 – Dress Up Your Pet Day
1/15 – National Hat Day
1/17 – Ditch New Year’s Resolutions Day
1/19 – Get to Know Your Customers Day
1/20 – Cheese Lovers Day
1/23 – Pie Day
1/25 – Opposite Day
1/28 – Data Privacy Day
1/30 – Bubble Wrap Appreciation Day
Speaking of makeovers, contact us today to makeover your website with a new design or upgrade to Magento 2.